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Amber Lancaster
Biography
Amber has been with “The Price Is Right” since 2008, bringing her energy and charisma to the show after a successful start in entertainment. Born in Tacoma, Washington, Amber was crowned Miss Washington Teen USA and later joined the Sea Gals, the Seattle Seahawks’ famed cheerleading squad. After five years on the squad, she moved to Los Angeles to pursue acting and modeling, landing roles on shows like “The Hard Times of RJ Berger,” “CSI: Miami,” and “The Bold and the Beautiful.” Amber has also been featured in Maxim, US Weekly and People’s StyleWatch.
Outside of her role on “The Price Is Right,” Amber has embraced her social media presence, creating content and building a supportive community since 2018. She’s also become a passionate advocate for Congenital Heart Defect (CHD) awareness after her son Russell, born in 2019, underwent open-heart surgery as a newborn. Inspired by his journey, Amber launched her own clothing line, "Broken Hearts Club," to raise awareness and support for CHD.
In her free time, Amber enjoys decorating her new house, traveling and taking adventures with Russell and their two adopted dogs, Gracie and Greta. She continues to balance her career with her role as a mother and advocate, always finding ways to make a positive impact. Fun facts: Amber has been a vegetarian for over 10 years, and she also missed her senior prom to audition as an NFL cheerleader—a bold move that launched her entertainment career!
Outside of her role on “The Price Is Right,” Amber has embraced her social media presence, creating content and building a supportive community since 2018. She’s also become a passionate advocate for Congenital Heart Defect (CHD) awareness after her son Russell, born in 2019, underwent open-heart surgery as a newborn. Inspired by his journey, Amber launched her own clothing line, "Broken Hearts Club," to raise awareness and support for CHD.
In her free time, Amber enjoys decorating her new house, traveling and taking adventures with Russell and their two adopted dogs, Gracie and Greta. She continues to balance her career with her role as a mother and advocate, always finding ways to make a positive impact. Fun facts: Amber has been a vegetarian for over 10 years, and she also missed her senior prom to audition as an NFL cheerleader—a bold move that launched her entertainment career!
- What do you typically do when not taping THE PRICE IS RIGHT? Create content on social media, travel, and have fun with Russell.
- What is your favorite thing about being a model on The PRICE IS RIGHT? The contestants! And getting to be a part of something so legendary in American culture. I grew up watching the show with my grandma every day, so it’s a very special thing for me to work here.
- Since joining THE PRICE IS RIGHT, do you have a favorite moment or prize? Oh gosh it’s so hard to pick one! I have one every time I work! But getting to be there when someone wins something that changes their life - winning a car when they’ve been taking the bus, winning $10,000 spinning the wheel when they’ve been unemployed or winning a vacation for their retirement after 50 years of working - those are all the things that are truly touching and make me grateful for my job.
- When thinking of your favorite restaurant, what would you order there? Spaghetti from Giorgio Baldi
- What is your ideal vacation? Anywhere with a beach!
